House of Holland Reworks Superga

 

Steve Madden may run Superga over here in the States but House of Holland is throwing down over in the UK.  The “People’s shoe of Italy” is making some major strides as of late.  The 100 year old brand is finally getting some buzz and some very exciting collaborations… HOH being the latest.

Incorporating some fun House of Holland prints such as polka dots & Leopard.  The range has a pastel based palette drawn from Henry’s ‘Pastel Punks’ SS12 show. The shoes are a mix of the Superga Classic Cotu’s, hightops and flatforms which Henry felt were the “perfect embodiment of Superga distinct style with a House of Holland twist.” Holland’s true talent is in finding ways to keep the good time going and this collection is great reflection of this.

Henry felt Superga was ‘A great brand with a strong heritage. “Footwear is an area that I have wanted to explore for a while and this felt like the perfect opportunity.’

Shop at superga.co.uk but the pink polka dot  is being sold exclusively at ASOS.com.